We help direct-to-consumer brands grow on TikTok Shop — in English and French markets. We work with a small number of brands at a time. Honest about what works. Selective about who we partner with.
Shoptok started after I (the founder) spent eight months helping one beauty brand grow from zero traction on TikTok Shop to over $300k in GMV. That work taught me almost everything I now bring to brands — but more importantly, it showed me a gap in the market.
Most TikTok Shop agencies are fully Anglophone. They speak only to US and UK brands. The Francophone market — France, Belgium, Quebec, parts of West and North Africa — is growing fast and almost entirely underserved. Brands there don't have access to good operators who speak their language and understand their context.
That's the gap Shoptok fills. We're bilingual by design, not as an afterthought. The team I'm building includes operators who can write briefs in French, host lives in French, and source French-speaking creators natively — not by translating American templates.
For Anglophone brands, we bring the same operational discipline. The bilingual angle doesn't take anything away from the work we do in US and UK markets. It's just a positioning truth that opens a wider door.
What we won't do is promise specific results. Too many factors shape outcomes — your product, pricing, category, the platform itself. What we will promise is the way the work happens: weekly, consistently, with care.
While every operator chases the saturated US market, the Francophone TikTok Shop economy is growing fast and almost entirely underserved.
If your brand is already in French markets — or wants to enter them — having a bilingual operations partner isn't a nice-to-have. It's the difference between executing well and not executing at all.
Not a manifesto. Just what we've come to believe matters most.
One mediocre piece shipped today usually outperforms one perfect piece shipped next month. Iteration is TikTok's native language.
The transactional approach loses every time. We treat top creators like the strategic relationships they are.
Anyone can post videos. Few can simultaneously run shop health, fulfillment, lives, and a 100-creator pipeline.
If something's not working, we tell you Friday. Not at the quarterly review. The relationship works because the reporting is honest.
Layer paid spend only on what's already proving itself organically. Otherwise you're burning money.
5 brand partnerships per year, max. Each one gets real attention. Spreading thin doesn't serve anyone.
Book a 30-minute call. We'll see if we're a fit — no pressure, no pitch deck.
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